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ASR to Showcase Swimwear Brands

The latest swimwear designs will jump straight from the drawing books into a fashion show in an exclusive American showpiece event. Designs which will be donned in swimming pools and beaches by the rich and famous in spring 2011 will be on show at ASR and CLASS@ ASR from August 13 to 15, 2010. The San Diego based events will showcase over 150 swim and swim accessory labels spanning high-end designer to international and surf-rooted. ASR and CLASS@ ASR have been described as the US west coast's meeting place for the swimwear industry in 2010, due to its location, a desirable buyer mix and added benefits including a swim focused runway and designated swim area called La Plage. "Swim is a diverse, exciting and growing segment of the market for both specialty and boutique retailers," says Andy Tompkins, VP of ASR. "With an increased focus on the swim category on both the ASR Marketplace and CLASS@ ASR floors, buyers will have a convenient and inspiring experience shopping spring swim lines. In addition, the variety of swim product on the runway stage throughout the show will provide hundreds of media outlets with a targeted look at future trends in the swim category." Boasting lush carpets, ceiling treatments and cozy lounges, La Plage has been billed as a chic meeting place for the swim community at ASR. A DJ will set the mood in the central lounge and there will be aromatherapy on offer in the distinctly feminine area. There will also be an Addiction NV Cosmetics station. Included in the swim collections showing at ASR and CLASS@ ASR are designer lines from a wide variety of manufacturers including L*Space, DESPI, B. Swim, Onda de Mar, Maaji, Red Carter, Luli Fama, Vix, Vitamin A, Trina Turk and Cia Maritima. Surf rooted brands including Billabong, Volcom, Roxy, Body Glove, O'Neill, Fox, Insight and .Lost will show collections that blend fashion forward swimwear with practical pieces designed for more active days.

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