Bikinis

,

designer swimwear

and one piece swimsuits, tankinis,

bikini separates

, plus size swimwear and maternity swimwear. Not forgetting DD+ swimwear, kaftans, cover ups and summer dresses, beach shorts, playsuits, beach hats and beach bags. Whatever the holiday, we’ve got the right swimwear and holiday clothes to make you look designer chic on the beach or by the pool. The 2012 season is already is off to a flying start here at Simply Beach, with some of the best ever collections coming in from our top brands such as

Seafolly

, Banana Moon, Melissa Odabash, Freya, Fantasie, Aguaclara, Sunseeker and Vix.

There are also strong collections from some of your favourite brands like Panache, Baku, Ginja and Gottex. The Jets by Jessika Allen collection has been so popular, we've added an exclusive selection of Jets White Label luxury

beachwear

to the range.

We're also delighted to be introducing Maryan Mehlhorn, Ted Baker, Azura, Rip Curl, Quiksilver, After Eden, Solutions and Sie Lei Mare Donna swimwear in 2012. Look to Red or Dead for a classic British retro look, Seaspray for swimwear in longer body lengths, Animal and O'Neill for surf chic and Pour Moi for a great fitting cup sized bikini or one piece.

As usual with such a selection at Simply Beach it’s hard to put your finger on a strong trend but there’s evidence of a cute floral feel coming through and plenty of 50s style and retro glamour with sweetheart necklines and low legs. If you like to keep up to date with a cut out one piece or tie side bikini, we’re not sticking to any one theme. Whatever your

swimwear

taste, we’re pretty sure we’ve got something for you. Hope you enjoy looking through the collections as much as we do. New for 2012, check out our lingerie department stocked full of your favourite brands