About Us


Buying swimwear and lingerie has never been easier …

Simply Beach launched in the summer of 2004 following the success of our original sister site simplyscuba.com, which opened back in 1995.

The team here at Simply Beach are passionate about bringing you fashion-forward beachwear and accessories from the best brands including Seafolly, Melissa Odabash and JETS by Jessika Allen. We’re constantly introducing exciting new labels to our range too. New to Simply Beach in 2012 comes Maryan Mehlhorn, Ted Baker, Azura, Rip Curl, Quiksilver and Solutions swimwear.

Our newly launched underwear department is home to an ever growing collection of lingerie and nightwear, from everyday basics to luxury, so you can now pick up holiday wear and underwear by your favourite brands in one go, saving you time and postage costs.

Our ethos is ‘Try and be the best online retailer we can’. It may sound simple, but it’s true. We work hard to make it easier for you to buy swimwear, beachwear and underwear online, with detailed descriptions, helpful advice and a friendly customer services team who are happy to help.

Over the last couple of years we’ve introduced swimwear and beachwear catwalk videos, so you can get a real idea of how the clothes actually look in action. Our large photos are crystal clear and cover all angles, which is really useful when it comes to swimwear and beachwear.

You can shop by brand, product, price, colour, popularity, size and newest first, take a look at other customers’ reviews or leave one of your own.

We’re located in Faversham and you’re more than welcome to try and buy beach items from our shop as well as here on the website. The Simply Beach mobile site and iPhone app gives you the freedom to view and buy wherever you are.

We’ve had a great run this year winning award after award for our great service. We’ve recently won the Stars Best Shop Awards 2014 – Best Specialist E-Tailer award, along with the UK Lingerie Awards 2014 – Online Retailer of the Year award. To learn more about our recent award wins, please see our blog.


If you’d like to come and visit us at our shop the opening hours are:

Monday – Friday 9am to 6pm

Saturday 9am to 5pm

Sunday 10am to 4pm

For more information and to get locations to our shop see The Simply Group Outdoor & Leisure Store website.

About The Simply Group

Alongside the continued success of Simply Beach we’ve been working hard on our other on-line stores.

The products might be different but the same ethos applies; ‘Try and be the best on-line retailer we can’, we know its cheesy buts its true…

If you’ve not seen our other stores take a look below

simplyscuba.com scuba diving equipment
simplybeach.com beachwear
simplyswim.com swimwear
simplyhike.co.uk camping & outdoor equipment
simplypiste.com skiwear
simplysweat.com sportswear & fitness equipment

The Simply Group is a trading name of Simply Scuba Ltd. 5 Jubilee Way, Eurocentre, Faversham, ME13 8GD, England. Company Registration No. 3053307 in England and Wales. VAT Registration Number: GB 621 9623 45