Wonderbra

The Wonderbra barely needs any introduction. In 2008, 3,000 UK women were asked to choose the greatest ever fashion invention and the winner was almost unanimous. The push up bra. Think of the ultimate push up bra and chances are you think Wonderbra. The two names are pretty much interchangeable. Ever since the traffic-stopping billboard ad campaign of 1994 where Eva Herzigova glanced down at the ample cleavage in her Wonderbra, with the double-meaning caption 'Hello Boys' next to her, the brand was propelled into infamy; sales sky-rocketed and, although the Wonderbra had been around before then, an iconic bra was born.
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