This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

FREE Tracked UK Delivery Over £100

FREE UK Returns

Worldwide DHL Express Delivery

2013 : Year of the Swimsuit?

leftorright   There has been a rise in the popularity of swimsuits this summer especially for a younger audience than usual. We've seen plenty of fabulous designs on the catwalks and on the high street - Swimsuits are cool again. Choosing a swimsuit over a bikini for many women is usually down to comfort and confidence opposed to a style choice, many feel that as they get older they prefer extra coverage. But now we are seeing more and more statement designs around appealing to a younger fresher crowd. The continuing trend of vintage and retro is one that translates into swimwear design perfectly with feminine and flattering silhouettes and glamour. Baring as much skin as possible is no longer as fashionable, women are learning more about the best way to dress to accentuate their best features and with more varied and versatile swimwear designs than ever it is much easier. There is just so much choice in terms of shape, colour, support, style, cut and detail that choosing a swimsuit is as exciting as choosing a party dress. Increased sales of one-piece swimsuits have been reported across the board indicating a rise in popularity, with celebrities such as Rhianna and Beyonce spotted wearing some stunning swimsuits recently which is definitely pushing them up the cool-o-meter, as well as the huge retro/vintage influence on fashion at the moment.  For the first time I myself have decided on a swimsuit this year opposed to a bikini at the age of 23 - not sure how many of my friends will follow suit but I definitely feel much more positive about swimsuits this year and I think the choice of gorgeous designs available has a lot to do with it, as well as realising how flattering they are. In terms of body image and body confidence, this summer is the most body confident I have ever felt yet I still feel less inclined to wear a bikini - but perhaps this comes with being a little bit older, perhaps because of this I am more inclined to choose a swimsuit as now I feel more compelled to make fashion choices based more upon my own preferences and not just because of what is considered to be more appealing. This is not to say that I would never wear a bikini, they are always great for topping up your tan and there is always something so lovely about feeling the sun on your skin, it does feel great to be able to mix up your swimwear more though and feel like you have a great choice whether it be a bikini or a swimsuit. In terms of bikinis the retro theme still has a grip, there are a lot more retro styled bikinis around including boyleg and high-waisted bottoms. It really is a very exciting time for swimwear with so much choice, you can really have fun with it and even take it away from the beach! Swimsuits look great worn with shorts and loose shirts.   Will you be choosing a swimsuit or a bikini this year? Please comment below!

Explore our Blog More..

Uncover the latest trends and expert tips on swimwear and beachwear. Our blog features insights from authoritative experts, guiding you to make the perfect seaside fashion statement.

My Bag

Congratulations! Your order qualifies for free UK delivery You are £100 away from FREE Tracked UK delivery.
No more products available for purchase