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Australia Leads the Swimwear Fashion Pack

There are some things that some countries just excel at. When it comes to our friends down under, the list is as long as your arm. Sport? Check. Work/life balance? Check. I could go on. The outdoor beach culture that permeates Australian life produces great sportsmen and women, chilled out natives and some of the world's most cutting edge swimwear. Australia's swimwear brands have an instinctive feel for what we want from our swimwear. They're the ones dictating trends, leading the way, and we can't get enough of them. Love for Aussie cozzies and beachwear has gone global; the appeal of brands like Seafolly knows no bounds. If you think Australian swimwear is just about surfer chic, think again. Here's a snapshot of some hot Aussie brands and why they're making waves.   A great brand for inspired use of colour and prints. Baku Australia manages to combine high quality with cutting edge design. Bold colourways and striking prints are the order of the day. Cuts are slight without being overtly skimpy.   Ginja is Baku Australia's younger sister. Strong colour and textile design again. As with Baku Australia, the prints are the stand out feature. The cuts are cute and carefree. Baku Australia and Ginja are the go-to brands if you want something youthful but not overly surfy.   30 year old label Jets was relaunched by designer Jessika Allen a decade ago. Jets by Jessika Allen swimwear oozes grown up glamour. Recent collections have featured a strong retro influence, bringing  1950s poolside  chic bang up to date with modern detailing and striking use of colour.   This is a well established brand that epitomises the Australian outdoor life with a contemporary take on the classic surf style. Sunseeker create versatile collections of swimsuits and mix & match bikinis that fuse high fashion with a laid back, sun-kissed charm.   Highly coveted and unfailingly appealing. Season after season, Seafolly produce collections that are as wearable as they are fashion-forward. The key trends of the season feature, with distinctive  Seafolly twists to set them apart. This brand take a trend and make it their own. This brand has captured the hearts of women the world over.


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Uncover the latest trends and expert tips on swimwear and beachwear. Our blog features insights from authoritative experts, guiding you to make the perfect seaside fashion statement.

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