You can’t help but feel great when you put on a gorgeous bikini and when you feel great you look gorgeous. Just thinking about the glorious sun on your next beach holiday is enough to brighten all of the dull days until you get there and planning what you'll wear is half the fun! Whatever bikini you’re looking for whether it’s simple, stylish, colourful, sporty, cute, girly or retro, you'll want a bikini that is made from quality innovative beach wear materials that enhance comfort and stretch of which you'll find a huge a la mode range of at Simply Beach. Here at Simply Beach we have a gorgeous range of simply stunning bikinis from over forty premium brands including Banana Moon, Panache, Ginja, Sunseeker, Baku, Moontide, Seafolly, Fantasie, Verdissima and the fabulous designer Melissa Odabash, that will make you feel amazing so that you look it too. The sunny chic of Banana Moon has a sexy cut styling to their bikinis; appealing to the classy but young at heart. Moontide reversible separates make a good option because they give you two outfits for the space of one in your case; and are a little bit different. Melissa Odabash bikinis have the principle aim of helping ladies feel good about themselves, inspired by Italian fashion, they use high quality fabrics including lingerie material for a luxury soft feel. We agree with the notion that any women can wear whatever style they want, no matter their shape and size, as long as they feel confident. While this is how should be, we know that some women feel more self-conscious in swimwear than in any other type of clothing and like to consider which styles are the most flattering for them, taking cut, colour, shape and style into account. After all how comfortable you feel inside does have an effect on whether the overall look makes you feel good and in turn, look good. There are some faithful old quotes that come to mind when considering which bikini style to wear, such as whether you’re pear-shaped, hourglass, whether stripes are slimming/fattening etc.. When you think about it, they're touching upon the power of illusion. Optical illusions make us believe we are seeing something different to what is there, so it's all about illusion when it comes to dressing. We’re all trying to express ourselves through our choices as well as enhance what we like about ourselves and hide what we don’t. Whatever you want to enhance or cover-up a good start point is knowing how to create the illusion you want. We've heard black is slimming and black is also weight adding. But it does depend on what you've got in the first place! Choosing prints and ruffles creates an illusion of curves and to avoid tan lines the bandeau bikini is always a great choice. If you require a bit more support it’s best to opt for cup-sized swimwear and bikini tops with under wires to make sure you get a perfect secure fit. You'll have an idea of what works for you, but when it comes to swimwear all those safe phrases we’re used to swearing by when dressing for everyday go straight out of the window. Our own models are all healthy girls of varying heights, shapes and sizes and they’re all natural with no photo-shopped enhancements. We make the effort to photograph all of our swimwear on our own models, though sometimes we use supplied imagery in place when we haven’t managed to photograph a new product yet. We believe that using many different natural models will help you decide more easily how a piece of swimwear will look on your own body and if you’re unsure you can always order a few styles and send back the ones you don’t like free of charge. Like with everyday clothing you might change your mind on which bikini you want on different days. There are literally hundreds to choose from and it’s good to have a few faithful staple pieces when it comes to swimwear, a go-to piece that you’ll always like and will serve you a couple of seasons. But a bikini that you might want to last a few summers deserves a bit more thought and it’s worth investing in a quality design if it’s something you’re going to be getting a lot of use out of anyway. You can then build from there and add pieces as you come across them that are bolder and make more of a statement. If you’re really fashion orientated you might be brave enough to mix and match styles which when done well, can look brilliant and is definitely a space saver and a great way of refreshing looks that you’ve become bored with. In our Simply Beach range we have some of the most stunning bikinis and bikini separates from an extensive range of premium designers to suit a range of tastes, shapes and sizes, including tankinis for when you want some extra coverage.