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Gigi Hadid for Seafolly



The new Seafolly collection has arrived! And we couldn't be more excited about this much anticipated range of new swimwear and beachwear!


This season it's all about the sports luxe, geometric prints and California cool. 



Indi Top  |  Faithful Short  |  Hat  |  Playsuit  |  Divine Thong Flip Flops




If you are a fan of fashion, celebrity and social media then you will know the name Gigi Hadid. In case you haven't heard of her then the best description of her would probably be 'fashion's newest It Girl'. This 20 year old is absolutely storming the catwalk and campaign world right now and one of her latest campaigns is for Seafolly. 



Having starred in Sports Illustrated and campaigns for Guess, Tom Ford and most recently Topshop, Gigi was the perfect choice for Seafolly's latest collection. She emits the Seafolly persona to a tee, glam but also edgy and sporty. Just check out the first video from the campaign above to see what we mean about the fun loving California cool vibe of the collection. 




Goddess Slide Tri  | Goddess Pleated Hipster  |  Seychelles Sunglasses  |  Carried Away Indian Summer Tote  |  Espadrilles   Coast to Coast Maillot




We love the amazing new prints such as the chic Coast to Coast geometric stripes and the Kasbah aztec-feel pattern. With both styles available in black and white or bright orange hues, we can't decide which is our favourite!



Kasbah Scuba Tri & Kasbah Scuba Hipster  |  Kasbah High Neck Tank & Kasbah Multi Strap Hipster





If pattern and print isn't quite your thing, then there are always gorgeous colour block pieces in every Seafolly collection. This season the indigo and white shades are perfect for mixing and matching to create your own two piece. Go for a sportier look with the high necks and rash vest, or choose triangle tops for a more classic look.



Block Party High Neck Tank  |  Block Party Brazilian Pant  |  Goddess Keyhole Tank Top  |  Goddess Hipster

Block Party Rash Vest  |  Block Party Multi Strap Hipster



This may be our favourite Seafolly collection yet! What do you think? Will you be picking up any pieces for your next holiday?


Shop the full collection now at Simply Beach.




All images featuring Gigi Hadid are courtesy of and copyrighted to Seafolly Australia.