Our brands under the spotlight : Seafolly!
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Our brands under the spotlight : Seafolly!

2 (19)   We love Seafolly! Established in 1975 by Peter and Yvonne Halas, Seafolly has dominated the Australian swimwear scene and made a name for itself globally for being high quality, fun and fashion forward. Seafolly swimwear and accessories capture the essence of Australian beach culture, popular for their gorgeous prints, explosive colour and pretty detailing. New Seafolly has just arrived at Simply Beach HQ for SS13 so we thought we would share a few of our favourites!   I think the South Pacific Bandeau in Sugar is going to be very popular this summer, the unusual halter neck style is very eye catching coupled with a beautiful hand painted pattern in a soft sugary pink hue. The matching South Pacific Ruched Side Pant finishes the look simply drawing attention to the gorgeous bandeau. There is a similar print available with the South Pacific Soft Cup Halter in Ice which is a soft padded halter style bikini top in lovely hand painted blue hues. Slightly retro styling with a knot in the middle of the chest will look fantastic coupled with the tie-side hipster pant   2 (24) copy     The Seafolly Goddess Kiara Bustier in Ice is more about the fine detail, it is box pleated giving a low key feminine edge to this bikini top. There is boning under the bust to give you lift and support and there is a removable halter strap for when you want extra support. This bikini comes in this beautiful ice blue shade but also in coral, envy and indigo! Pair it with the Goddess Peplum Pleated Pant in Ice.  

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The Lila Bustier Bandeau in Ballerina is another favourite, simple, pretty and cute it will look amazing with tanned skin and complement brown hair and eyes wonderfully. It has a delicate laser cut daisy print and built in underwire, gripper tape and a clip back to ensure a supportive, perfect fit. For a feminine look wear with the Lila Ruched Side Bikini Pant. There are loads of other great items that have just arrived from Seafolly, such as beautiful one-piece swimsuits, sarongs, kaftans and maxi-dresses, not to mention bags, sunglasses and other small accessories. Find them at www.simplybeach.com    

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