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SS15 Trends - Florals, Best Kept Secrets & Retro

Go for a feminine look at the beach in some of this season's top swimwear styles . Whether you prefer flirty florals or retro-chic, looking feminine has never been so on trend. There's even some gorgeous body-shaping one pieces to give you that confidence to strut your stuff in the sun this summer.




Bold blooms are the way forward this season. But this isn't a subtle trend for those that want to blend in, pink, blue and black all-out prints are the order of the day here. Let your style blossom with some of our floral favourites.


LookbookPages15 Top Row L-R: Seafolly Kimono  |  Seafolly Bikini  |  Seafolly Bikini  |  Seafolly Bikini Bottom Row L-R: Seafolly Tote - Coming Soon  |  Seafolly Bikini  |  Seafolly Bikini  | Huit Bikini







We all want to feel stylish and confident in our swimwear, luckily for us this season there are some totally on-trend shapewear styles to give you that boost! Ruching and crossover features cinch you in at all the right places with hidden support so no one will ever know your sculpting secrets. We won't tell anyone if you don't!



Top Row L-R: Seaspray One Piece  |  Miraclesuit One Piece  |  Maryan Mehlhorn One Piece  |  Miraclesuit One Piece Bottom Row L-R: Miraclesuit One Piece  |  Seaspray One Piece  | Miraclesuit One Piece  |  Maryan Mehlhorn One Piece







Let's face it, vintage fashion is hot property, so it was inevitable that it would translate through to retro-chic swimwear. Think 1950s Hollywood bombshells at the beach and you're on the right track. Get a slice of the old movie star glamour with high-waisted bottoms, balconette tops and halterneck swimsuits this summer season.


LookbookPages19 Top Row L-R: Pour Moi Bikini  |  Seafolly One Piece  |  Seafolly One Piece  |  Watercult Bikini Bottom Row L-R: Jets Bikini  |  Watercult One Piece  |  Seafolly One Piece  |  Watercult Bikini  




Shop all the latest luxury swimwear and beachwear now at and don’t forget to check back to this post to see if your favourite pieces from have arrived yet at Simply Beach!

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Uncover the latest trends and expert tips on swimwear and beachwear. Our blog features insights from authoritative experts, guiding you to make the perfect seaside fashion statement.

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