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Swimwear Trends That Are Smokin' Hot For 2018

When it comes to swimwear, the one thing we can be sure of is that there will never be shortage of swimwear trends. There are endless swimwear styles and designs to suit every personality, meaning no matter your body shape or style you’ll always be able to find a swimsuit that makes you feel your best.


So, if you’re looking for some hot-off-the-press inspiration for your 2018 swimwear collection check out these 5 trends from the 2018 Miami Swim Week and check some changes in trends after 2017 Miami Swim Week.




#1 Soft pastel colours



Soft pastel swimsuits were all the rage at the Miami Swim Week, with top designers like Issa De Mar and Luli Fama all featuring pastels in their shows. Let the pastels work their wonders as they show off your natural complexion and glowing tan. You’ll be turning heads when you head to the beach in a stunning Melissa Odabash swimsuit or fabulous Sunseeker bikini in the ultimate beach chic swimsuit glam. Shop swimwear and find your perfect pastel combo.





#2 Squared necklines



There’s no surprise that squared necklines are making a comeback. They draw all attention to your collarbone making them one of the most flattering styles in this year’s trends. Wearing an open neckline swimsuit style makes your body shape appear longer and leaner by elongating the shape of your upper body. This style of swimwear suits all body shapes, however if you are blessed with large breasts, a squared bikini will add more dimension and shape than a swimsuit which can make you appear top heavy. Shop squared necklines to find the right swimwear for you.





#3 Belted suits



If you’re looking to try a new style this summer, belted swimsuits are gaining momentum quicker than any other 2018 trend. Designers are taking some serious inspiration from the 70s, 80s and 90s this year and producing stunning swimwear that gives us all the retro feels. Belted swimsuits are incredibly flattering, creating a gorgeous eye-catching silhouette by combining coloured panels in all the right places! Add a belted swimsuit to your swimwear collection and embrace your inner beach goddess on your next holiday! Shop swimsuits and embrace the retro swimsuit style.





#4 High-cut swimsuits



Think Baywatch and 90s throwbacks with high-leg swimsuits and bikinis. High-cut swimwear took the 2018 Miami Swim Week by storm with the designs taking centre stages at each show. If you’re only planning on treating yourself to one luxurious swimsuit this year, make sure it’s a high-cut style as this trend is already stealing the limelight. Check out this stunning Melissa Odabash Honduras Bikini set which nails two trends in one. Not only is it high-cut but comes in a pastel yellow too. Shop our full range of bikinis to find your next staple swimsuit set.





#5 Front-tied bikinis



Front-tied bikinis come in all designs and styles, so no matter if you prefer a bandeau, tankini or even a bralette design you’ll easily nail this trend in your style. With so much versatility, you really can make this trend your own, check out this Sunseeker halterneck, it has fixed cups for extra bust shape and is available from B – D cup size. Or check out our full bikini collection which features exclusive swimwear pieces from designers like Melissa Odabash and Stella McCartney.




Get ahead of the curve – and your Instagram feed - with these five gorgeous swimwear trends. Feel inspired and shop all things swimwear as you put your own style on this year smokin’ hot swimwear trends, then get ready to head to the beach or pool party, and take killer Instagram swimsuit photos with our easy-to-follow guide!


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Uncover the latest trends and expert tips on swimwear and beachwear. Our blog features insights from authoritative experts, guiding you to make the perfect seaside fashion statement.

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