What do families want from a holiday?
A survey has revealed that swimming pools and water activities are the most important factor for families choosing a holiday resort. Next up are spacious and potentially adjoining guest rooms, reports the research entitled Resort Travel Trends: What Families Want. The study, carried out by Hilton Hotels & Resorts, looked at a host of top holiday destinations along with the needs and preferences of parents and kids when it comes to family holidays. It seems there is a rise in the take up of all-inclusive holiday and beach resorts, with 95 per cent of UK parents and 92 per cent of US parents polling at least "somewhat interested" in these styles of holidays. A spokesperson said: "This new research offers a timely perspective on what today's families seek in resort holidays. Of particular note, is the considerations of pools and food for everyone.”