A survey has revealed that swimming pools and water activities are the most important factor for families choosing a holiday resort. Next up are spacious and potentially adjoining guest rooms, reports the research entitled Resort Travel Trends: What Families Want.
The study, carried out by Hilton Hotels & Resorts, looked at a host of top holiday destinations along with the needs and preferences of parents and kids when it comes to family holidays.
It seems there is a rise in the take up of all-inclusive holiday and beach resorts, with 95 per cent of UK parents and 92 per cent of US parents polling at least "somewhat interested" in these styles of holidays.
A spokesperson said: "This new research offers a timely perspective on what today's families seek in resort holidays. Of particular note, is the considerations of pools and food for everyone.”
Closer look at the holiday survey
• Pools and water activities are the top vote for parents and kids when booking a family holiday.
• Also important are spacious (and potentially adjoining) guest rooms
• Then comes a choice of and dining options.
• Kids' clubs are highly valued
• Parents are looking for me-time, too, so kids’ clubs help to serve this desire.
• The top destinations for UK parents are Orlando, with Disneyland Paris, Italy, Mallorca and Dubai as runners up
• More people are choosing all-inclusive resorts
• Mum acts as the family travel agent. She is the most likely to do the researching of travel options and seeking advice from trusted sources.
• While parents want to simply relax and create fond memories while holidaying, kids are most interested in fun pools and good food.