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This beautiful debut capsule swimwear collection from British / Swedish swimwear designer Jo Severin is exclusive to Simply Beach for SS19. Loved by celebrities, models and bloggers, this stunning collection of luxury swimwear is designed in luxurious fabrics and exquisitely designed prints, cut with figure flattering shapes that will leave you feeling a million dollars as you soak up the sun.



If you love to sunbathe in eye-catching swimwear, then we think you’ll love Jo Severin’s eclectic collection of printed designs. Animal prints are given an elegant twist with Animal Luxe in shimmery bronze and navy-blue hues that perfectly flaunt your sun kissed glow. The beautiful tonal blue Watercolour collection will instantly have you dreaming about being beside the water while the Abstract print in a black and white with teal and pink accents is a striking, eye-catching look.


Nora Slide Halter Bikini | Alicia Ring Tri Bikini


Jo Severin’s range of solids are offered in a summery lemon yellow, dreamy sky blue, a luxurious teal and an elegant navy, all cut from a luxuriously soft swimwear fabric that sits beautifully against the skin. Finished with brushed gold slider detail for a luxury finish, these stunning solid designs really show off the figure-flaunting gathers that are incorporated into the designs to flatter your curves.


Nora Slide Halter Bikini | Anna Twist Bandeau Bikini


The Jo Severin bikinis are offered as separates, allowing you to mix and match the tops and bottoms for a bikini set that’s perfectly suited to you. Jo Severin’s bikini tops are designed in a range of shapes, offering something to suit every shape. The Nora Slide Halter is sure to give you a perfect fit every time, with its adjustable tie halter and tie back fastenings, sliding cups and adjustable gold sliders that allows you to adjust the coverage over the bust. The Alicia Ring Tri is perfect if you prefer less coverage but want the support of the tie fastenings, ideal for frolicking in the waves, while the Anna Twist Bandeau is perfect for soaking up the sun with its strapless design. Mix and match these tops with your favourite bikini bottom shape to create your perfect bikini silhouette.


 Alicia Ring Tri Bikini | Alicia Ring Tri Bikini

One Pieces

Swimsuits have grown in popularity over the past few seasons, offering more coverage with a lot of extra style. Jo Severin’s swimsuit collection is designed to flaunt, flatter and make you feel fabulous whether you are staying active on the beach, or kicking back on the poolside. The Sofia Halter features a tie halter neck for bust support and uplift, while the plunge neckline and wraparound detail sculpts and flatters the bust. For a sports-luxe look, reach for the Elin High Neck swimsuit, an elegant and understated design with an athletic high cut neckline, while the strapless Ida Bandeau with subtle gathering at the bust will have you looking elegant both in and out of the pool.


Ida Bandeau Swimsuit | Sofia Halter Swimsuit


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