Jo Severin

This stunning collection of swimwear from British designer Jo Severin instantly creates visions of sunbathing on beautiful white beaches surrounded by crystal clear waters or combing the beaches of beautiful islands searching for driftwood and pretty shells. Jo Severin’s English/Swedish heritage influences her swimwear designs, which exude elegance and simplistic sophistication.

In her debut collection, Jo has used a soft hued colour palette that takes inspiration from the cool lakes, dotted throughout the deep pine forests of Sweden and the white sandy beaches on the Isles of Scilly, with their pristine white sand, marram grasses and Agapanthus flowers where Jo likes to spend her summers.

With a mix of bikinis and swimsuits, this stylish range of swimwear is crafted in super soft fabrics, with figure-flattering cuts and exquisite prints and the entire collection is lined with the same fabric as the outer so the swimwear feels as good on the inside as it does on the outside.