Seafolly

It's easy to see why Australian swimwear brand Seafolly is such a popular choice. Seafolly is fashion-forward and fun. Season after season, it never fails to impress even the most hardened fashionista, and at Simply Beach, we know you will love it.

We love that you can buy Seafolly bikinis as separates, so mixing and matching your Seafolly bikini tops and Seafolly bikini bottoms are no problem. It’s also ideal if you take a different size top to bottom.

Seafolly is all about relaxed playfulness, using ruffles and pretty prints to turn heads. Seafolly swimsuits and Seafolly bikinis come in an eclectic mix of styles, from cute strapless ruffle bikinis to vintage-inspired low leg swimsuits. You're pretty much spoilt for choice with Seafolly swimwear. Whether you're looking for pretty prints, block colours, classic looks or an exotic tropical feel, you're sure to find the Seafolly beachwear of your dreams.

Seafolly is the ultimate in laid-back beach style. So if you're looking for swimwear and beachwear in which you can chill out in style, Seafolly is definitely the brand for you. Not only does it look great but all Seafolly swimwear, Seafolly bikinis and Seafolly beachwear are all high quality.

Looking for a bargain? Visit our Seafolly Sale 

Seafolly

There is something unmistakably uplifting about slipping into a piece of Seafolly swimwear - a brand that has spent decades perfecting the art of making women feel radiant by the water. Born on the beaches of Australia, Seafolly has built its reputation on one simple belief: that every woman deserves to feel completely at home in her swimwear, wherever she happens to be wearing it. Whether you are poolside at a boutique hotel, walking the shoreline at a favourite coastal retreat, or simply enjoying a long afternoon by the garden hot tub, Seafolly brings a sense of joy and ease to the occasion.

Seafolly swimwear transforms the way you feel at the water's edge - effortlessly stylish, beautifully constructed, and designed to make every moment feel like a perfect beach day. From vibrant bikinis to elegant one-pieces, our hand-picked Seafolly collection brings Australian coastal confidence straight to your wardrobe. Explore the range and find your ideal fit.

Seafolly Swimwear: Where Australian Sun Meets Effortless Style

At Simply Beach, we have hand-picked a carefully curated edit of Seafolly swimwear UK styles that reflect the very best of what the brand does - bold colour, intelligent construction, and a relaxed, sun-drenched elegance that never feels overdone. With nearly 25 years of swimwear expertise behind every choice we make, you can trust that the pieces you find here have been selected with real women in mind.

Seafolly Bikinis: Colour, Confidence, and Considered Design

If there is one thing that defines a Seafolly bikini, it is the brand's extraordinary relationship with colour and print. From deep oceanic blues and warm terracottas to crisp whites and sun-drenched metallics, the palette across the collection feels as though it was lifted directly from an ideal beach day. Seafolly's coordinated sets are a perfect example of this - pieces that balance a contemporary feel with a quietly glamorous finish, the kind of bikini you reach for when you want to feel polished without trying too hard.

The range of Seafolly bikinis spans a variety of silhouettes, from bandeau and triangle styles through to more structured halter designs, meaning there is a shape to flatter every figure. Pairing options across the collection are thoughtfully designed so that tops and bottoms work together harmoniously, making it easy to create a look that feels entirely your own. For those who prefer a little more freedom in their styling, our bikini tops edit allows you to mix and match across styles and brands.

Some of our favourite ways to style Seafolly bikinis UK for different occasions:

• Beach holidays: A vibrant printed bikini paired with a flowing kaftan creates an instantly polished beach look - the kaftan adds elegance and practicality while allowing the swimwear to do the talking the moment it comes off.
• Poolside at a hotel or spa: A structured halter-neck bikini top with a matching bottom gives a put-together appearance that transitions beautifully from the pool to a sun-lounger lunch. Add a sarong for a relaxed, styled finish.
• A coastal weekend away: A bandeau bikini top layered under a lightweight beach shirt keeps things easy and versatile - perfect for long days that move between sea, sand, and a harbour-side café.

Seafolly Swimsuits: Elegant, Supportive, and Built to Last

For those who love the sleek simplicity of a one-piece, Seafolly swimsuits offer something genuinely special. These are not simply practical alternatives to a bikini - they are statement pieces in their own right, crafted with the kind of attention to cut and construction that transforms a swimsuit into something you genuinely look forward to wearing. From rosy, warm-toned finishes to clean, graphic monochrome designs, the range covers everything from understated sophistication to bold, fashion-forward design.

The underwired styles within the Seafolly swimsuit UK range offer outstanding bust support without compromising on elegance - something that women with a fuller bust particularly appreciate. For anyone navigating a similar need for support alongside style, our underwired swimsuits collection brings together the best options across all the brands we carry. And if a tummy-smoothing silhouette is part of what you are looking for, our tummy control swimsuit edit pairs beautifully alongside the Seafolly range.

Seafolly UK: A Complete Beach Wardrobe in One Collection

What makes the Seafolly UK offering at Simply Beach particularly appealing is its breadth. This is a collection that genuinely functions as a complete beach wardrobe - swimwear, of course, but also the cover-ups, accessories, and separates that turn a handful of pieces into a whole holiday's worth of effortlessly stylish looks. The brand's crochet and beachwear pieces are beautifully crafted examples of its sensibility: relaxed, tactile, and deeply considered in design. Browse our wider beachwear edit to discover the full range of cover-ups and layers that complement the Seafolly swim styles so naturally.

For those who love to coordinate their look from top to toe, the Seafolly swimwear UK range includes pieces designed to work as part of a matching swimwear set - a detail that speaks to the brand's innate sense of polish. And with our expert team on hand by phone and email to offer personal fit and style advice for every brand we carry, finding the right piece has never felt more straightforward.

When you invest in a piece from the Seafolly swimwear collection, you are choosing something built to accompany you on more than just one trip - something that holds its shape, retains its colour, and continues to feel special every time you reach for it. That is the kind of swimwear we have always believed in at Simply Beach, and it is why Seafolly has earned its enduring place in our hand-picked range. With free UK delivery and returns on every order, exploring the collection is as easy as it should be.