We are delighted to introduce a new brand this season and it's exclusive to Simply Beach. Debuting this year, Jo Severin is the must-have luxury swimwear brand to add to your suitcase for your next great getaway.
Each style is designed here in the UK and the soft fabrics are of the highest quality with a huge attention to detail in the construction of the pieces. The same beautiful outer fabric has been used to line the swimwear ensuring a luxurious feel against the skin and soft touch care labelling has been printed on the inside to provide ultimate comfort and negate the need for sewn in labels.
Whether you prefer prints or plains, this new collection has something for everyone. In her first collection, designer Jo Severin has opted for a soft colour palette that draw inspiration from the cool lakes in the pine forests of Sweden and the white sand beaches of Cornwall and the Isles of Scilly. The chic animal luxe and abstract prints are perfect for those wanting a bold look, or for a more pared back style, the solid shades swimwear in rich hues of midnight and teal or fresh lemon and sky are a beautiful option, all brought alive by gorgeous matt gold detailing.
The new range incorporates a variety of swimwear silhouettes to suit every body shape and preference. The one pieces include chic high necks, flattering bandeaus or plunging halter-necklines and the bikinis have been created in easy to wear bandeau styles or stylish halter-necks.
Explore the collection today and find your favourite new swimwear piece.