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Seafolly - Welcome to Byron Bay

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Seafolly have well and truly gone back to their Australian roots this season with the Welcome To Byron Bay campaign, shot on the beautiful shores of one of their most famous beaches. Inspired by the ethos and world-renowned status of the Australian summer and beach and surf lifestyle, this season's pieces are meant for hitting the beach and getting active.  

 

 

 

 

"A perfect slice of idyllic beach lifestyle that’s truly Australian, Byron Bay was the perfect location for our Spring 2016 shoot. Shot by Ben Watts, the 'Welcome to Byron Bay' campaign follows Shanina Shaik, as she plays tour guide to real life girlfriends and fellow models, Nadine Leopold and Hannah Ferguson. Welcome to Seafolly. Welcome to Byron Bay." - Seafolly  

 

 

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And to coincide with the new campaign, Seafolly have relaunched their 'Active' collection, pieces perfect for working out at the beach, paddleboarding or just a run in the sunshine. From leggings and sweatshirts to shorts and tees, there's something to suit your active beach needs, all in the classic flattering and stylish Seafolly silhouettes and colours.

 

 

 

 

You can shop the full collection today at Simply Beach.

 

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