White Hot Beachwear
Swimwear designers have fully embraced classic white for their AW11 and SS12 collections. The ultimate tan enhancer, white is so versatile & can be mixed and matched with pretty much...
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Trends
New Season DD+ Swimwear
Great news if you wear a bigger cup size. Our DD+ swimwear brands have really pulled it out of the bag this season. The swimwear for bigger busts coming in...
Australia Leads the Swimwear Fashion Pack
There are some things that some countries just excel at. When it comes to our friends down under, the list is as long as your arm. Sport? Check. Work/life balance?...
AW11 Trends - Get the Look
Don't like to speak too soon, but gazing out of the Simply Beach window today, it looks like we may be in for an Indian summer. Let's hope so. If you'll be in...
Aguaclara 2012 Preview Video
Sneak preview of the Aguaclara 2012 collection from Mercedes Benz Fashion Week Swim in Miami. Love the eyelet swimsuits and bikinis ...
World's First Compostable Swimwear
Linda Loudermilk, the pioneering designer Elle magazine have dubbed “The Vivienne Westwood of Eco” unveiled the world's first compostable swimwear at the Haute Natured show at Miami Swim 2012. The...
Swimwear Trends SS11 - Stripes
One print that's hotter than ever this year is the classic stripe. Seafolly's Beatnik line has proved a massive hit - simplicity with a twist - and Banana Moon have designed a sweet line in candy...
Ultimate Figure Fixers
Open any fashion magazine at this time of the year and you'll see article after article about how to get your body 'bikini ready' for the beach this summer. That's...
Seafolly name Sarah Stephens as new ambassador
Seafolly have just announced their new swimwear ambassador for Spring/Summer 2011 is 20 year old Australian supermodel Sarah Stephens. There are two things that set Sarah apart from previous Seafolly...
Swimwear prints go totally tropical in 2011
It's all set to be a totally tropical summer, as jungle fever sweeps the most fashion-forward swimwear brands. Tropical prints are really big news this summer; bikinis and one pieces...